Tipos de INNOCACIÓN: Sostenible, Evolucionista, Revolucionaria y Disruptiva

evokit-notes:

Sustaining
An innovation that does not affect existing markets.

  • Evolutionary
    An innovation that improves a product in an existing market in ways that customers are expecting. (E.g., fuel injection)
  • Revolutionary (discontinuous, radical)
    An innovation that is unexpected, but nevertheless does not affect existing markets. (E.g., the automobile)

Disruptive
An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market. (E.g., the lower priced Ford Model T)

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