Tipos de INNOCACIÓN: Sostenible, Evolucionista, Revolucionaria y Disruptiva
An innovation that does not affect existing markets.
An innovation that improves a product in an existing market in ways that customers are expecting. (E.g., fuel injection)
- Revolutionary (discontinuous, radical)
An innovation that is unexpected, but nevertheless does not affect existing markets. (E.g., the automobile)
An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market. (E.g., the lower priced Ford Model T)